SUV MYCO Units
ANNUAL
REDESIGN
GALORE
“REALLY? AGAIN?…”
Yes, I’m doing it again…
…and this time it will kick ass – as always…
It’s about that time of the year. We don’t have a “rule”, or anything saying that we need to re-design our perfectly fine MYCO units PER-SE… but, we kinda do it anyway. Ford, Lincoln, they all get a new skin. I don’t mind doing it, and this time I’m really taking it outside of a box and introducing big, bold typography, tilted text, sexy colors. Also, this time we have to put more $#@% content in all the units, so the spacing has to be perfect in order for these babies to perform well – and they always do, probably something to do with me redesigning them. The stats are crazy – we have many, many more millions of impressions than our competitors.
