2015 Lincoln MKC Homepage Takeover

I did concept, design and art directing for Desktop, Tablet and Mobile executions. Served by Pointroll on Autotrader and KellyBlueBook.

It was a fun project, I had to initially remove the car from the main hero shot, then we did the 3D version of the environment, placed the model of the car back, lighted it properly and animated 360, colors etc. I designed an interesting UI for tablet and mobile, very intuitive and elegant. It performed very well, with many millions of impressions.

Watch the demo video, it turned out darker than it should (prob because of my video capturing program).

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