Lincoln CTA Redesign

I am working on an interesting project – redesign of main Lincoln’s CTA (button) look (shape/font/colors )- for websites and online media; on desktops, mobile, tablet, etc. I’ve decided to morph the shape of Lincoln vehicle’s “butterfly” grill with the old “skewed” CTA shape. The result is looking very cool.
Since the project is still ongoing, with other teams also working on this, I’ve been honored by having my presentation deck design adopted by all the groups tackling this project (they were kinda asked to use my design). Everyone’s presentation will have to look just like mine:) (of course, there is no credit involved, but we do this from love, not for credit)…

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