final version of our HMLT animated online media units
I am just finishing a pretty large project involving 2016 Lincoln Wishlist online media units. The way I like to do things is to animate my prototypes (as video) in After Effects, then when we explain ou ideas to Ford & Lincoln clients, vendors and account teams, they have some kind of an idea, so we get the budget that we need approved and proceed with buttoning up.
In this case I’ve animated 2 300×600 units and showing them here side by side with the final HTML5 animated units. You’ll see that they are not much different. We couldn’t do a parallax effect in the H5 version, but it turned out pretty good. Below you’ll see some comparison of my early stage video prototypes and the H5 work in progress (but still not the final units).