So, I was going through my old drives at work and I found this cool demo of Augmented Reality we did for Warrior Sports some 4 years ago or so (yea, we were among the first ones). I did the design of it. It features (then little) Austin Parker showing off this “new” virtual technology. For those who are not familiar, here is the “official” info on AR:

“Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Information about the environment and its objects is overlaid on the real world. “

In other words, you scan the code and then you get to see things that are not there (like ghosts, space aliens, honest lawyers and Kanye).
See the video demo below:

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