OK I love doing flash animations. There is something very calming about them. I put so much attention to detail, but it’s going very fast – I don’t lose any time. Here is just a quick element, a simple movie clip showing a car (Lincoln MKZ) coming to a stop. It’s less than 4kb in size, and even tho it’s a small detail in the banner, I always try to simulate real physics (I HATE IT when I see flash banners from WV, Toyota or Hyundai that show cars driving in without having their wheels spin. And if they do it, it’s usually so badly done that’s painful to watch.
It’s not enough to sell the idea and produce results. To me, doing it the best you can is as important as everything else. That last second, when the car stops and the frame makes a subtle gravity movement means a lot to a trained creative who’s observing those units with professional eye. There are also 2 subtle frame movements before that, but majority of people won’t even see any of that. Still, it’s important to pay attention even to those almost invisible details.
Yes, we have to rush things and to keep the deadlines, but I’ve never had problems with it, being very fast in what I do. Maybe that’s why I hate watching people slacking and getting away with it. Where’s the fun in that?
Check the finished unit in the video below. Same will be produced in 300x250, 160x600, 300x600, 970x250 and more sizes.