Redesign of Ford Direct Dealer Website(s). It’s a global design for all Ford Dealers north (and south) of El Paso. This is one of those rare projects I’m not proud of.  It came a long way from my initial concept, that was subtle and modern (see it below, it’s the one in lighter color 2nd from top).

They (client) kept adding more and more navigation, changing colors of buttons (orange!) and moving away from Brand look and feel. Now the final result is just a job done, I really won’t brag about it. It will get changed again in few months.  This is great example of what happens when too many people have input and saying about something. And I thought that I had it bad at CE with 7 layers of approval…try 27…




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