Dr. Dre Campaign Concept (and more)

Dr. Dre Campaign Concept (and more)

Many times people ask me what is the process that goes into creating of Ford or Lincoln advertisement pieces, that get produced with high budget for millions of people to see. Well, I will tell you something about that. Usually we hear about something new coming down...
Ford Military Bonus Event

Ford Military Bonus Event

Even though I’ve decided not to make posts about my day to day work (if it’s not really something special), this one is kinda cool. See, I developed the look and feel of the Ford’s new Veterans and Military Personal Sales Event, not expecting it to...
Taurus Sho vs Audi – reminiscence

Taurus Sho vs Audi – reminiscence

OK, this project is already posted somewhere on this website, but seeing it again after all these years, I just had to re-post it. I am very proud of the Homepage Takeover for Taurus SHO I conceptualized, designed and produced. I cut videos, coded Flash and animated...
2016 Truck Platform

2016 Truck Platform

I know I promised I won’t be posting many of my day-to-day work-related designs / units, but this one is important. Why, you ask? Well, because it’s entirely done in H5, as opposed to Flash (which is dead, dead, dead). We still don’t have...
Ford StakeHolders Units

Ford StakeHolders Units

I think I’ll soon become way more selective with my posted work and projects. Not because I don’t like everything I design / Art direct, but because there is SO MUCH ordinary stuff that honestly I don’t care about much. Yes, those units get many...
New Online Media Units

New Online Media Units

OK this is definitely NOT something I would usually put in my portfolio at this point in my career. So, let’s just say that the significance of this post is that I’ve taken something old and re-designed it to something new. Also the animation is amazingly...
Ford Car Platform

Ford Car Platform

New Car Platform (Ford) – New MYCO units for the recently introduced Car Platform – HTML5. We’ve gone a long way since the early days of Flash MYCO banners with 6 frames and 17 CTA’s. This is a clean set of MYCO banners that was developed over...
F-150 Mastheads

F-150 Mastheads

It’s getting really busy here. Lincoln Sales events, MYCO redesigns for Ford (Car and Truck) and Lincoln, Library online media, applying the new Lincoln art styles from NY based agency Hudson Rouge, while sending comps back for their comments, re-creating our...
Ford Compare Pages

Ford Compare Pages

Recently, Iv’e designed some Ford direct site templates for dealers (Compare pages, where you can just pick which Ford vehicle you want compared to what other car/truck in it’s class). Those are already live (yeee) and we’re already thinking about...
Ford eMailers – Design

Ford eMailers – Design

After very successful ‘skinning’ of Lincoln eMailers, I’m doing the same thing for Ford ones. One would think that it’s a very boring thing to do, but actually, when you have a total freedom to do whatever you want, (upgrading some old, crappy...
2015 Mustang HPTO

2015 Mustang HPTO

2015 Mustang Homepage Takeover for Autotrader.com (Dec 2014). Featuring Desktop, Tablet and Mobile versions. Youtube videos are unlisted and for personal portfolio preview only. Watch the Walk Through Videos – Deskop, Tablet and Mobile...
2014 Fusion hpto

2014 Fusion hpto

2014 Ford Fusion Homepage Takeover – Still Comps – Published on Autotrader.com I just got the stats of one of my recently published units (a flash widget that plays over preroll TV commercials on sites like hulu, etc.). 1.7Mil impressions, with 2.7%...
Mustang HPTO

Mustang HPTO

Working on the 2015 Mustang HPTO. Very cool project, it should be shown on several websites. It’s still a very early stage of the project tho, it’s scheduled to launch in few months. CGI will take a long to...
New Flash Animations

New Flash Animations

I would lie if I say that I don’t like animating in flash. Especially when it comes to showing our vendors how to do it properly. So I am just animating some flash banners for Truck Month, showing how the animation should go and how dynamic it will be....
Ford Spectacular

Ford Spectacular

I’ve animated the prototype of a flash unit for Ford Spectacular. 5 revisions later, our vendor Pointroll is still struggling to replicate my animation (HA!). It’s getting kinda frustrating, one would expect that those expensive, large companies have...
Ford Direct Website

Ford Direct Website

Redesign of Ford Direct Dealer Website(s). It’s a global design for all Ford Dealers north (and south) of El Paso. This is one of those rare projects I’m not proud of.  It came a long way from my initial concept, that was subtle and modern (see it below,...
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