Dr. Dre Campaign Concept (and more)

Dr. Dre Campaign Concept (and more)

Many times people ask me what is the process that goes into creating of Ford or Lincoln advertisement pieces, that get produced with high budget for millions of people to see. Well, I will tell you something about that. Usually we hear about something new coming down...
3D Parallax Animation

3D Parallax Animation

This is my latest project – A prototype of two animations for Lincoln Wishlist I did to show vendors what is that we’re expecting from this unit. For the 1st animation, I’ve used the 3D Parallax technique to animate in After Effects. I was provided 1...
AB Testing of Lincoln OLM

AB Testing of Lincoln OLM

Split Testing A/B OF MYCO ONLINE MEDIA Which one will win? Well… … that is something no one knows yet.   So, after re-designing the new Lincoln MYCO set of OLM units, I also designed a similar set, but in a different color. Instead of blue/white,...
Ford Military Bonus Event

Ford Military Bonus Event

Even though I’ve decided not to make posts about my day to day work (if it’s not really something special), this one is kinda cool. See, I developed the look and feel of the Ford’s new Veterans and Military Personal Sales Event, not expecting it to...
Taurus Sho vs Audi – reminiscence

Taurus Sho vs Audi – reminiscence

OK, this project is already posted somewhere on this website, but seeing it again after all these years, I just had to re-post it. I am very proud of the Homepage Takeover for Taurus SHO I conceptualized, designed and produced. I cut videos, coded Flash and animated...
Lincoln Tennis Banner – reminiscence

Lincoln Tennis Banner – reminiscence

OK I was really happy to find this long lost (and forgotten) piece I did some 5 years ago. I remember having to conceptualize, design and animate a flash banner for (then) new Lincoln MKS. The client wanted it to reflect the (then) current Lincoln TV spots. There was...
2016 Truck Platform

2016 Truck Platform

I know I promised I won’t be posting many of my day-to-day work-related designs / units, but this one is important. Why, you ask? Well, because it’s entirely done in H5, as opposed to Flash (which is dead, dead, dead). We still don’t have...
Ford StakeHolders Units

Ford StakeHolders Units

I think I’ll soon become way more selective with my posted work and projects. Not because I don’t like everything I design / Art direct, but because there is SO MUCH ordinary stuff that honestly I don’t care about much. Yes, those units get many...
New Online Media Units

New Online Media Units

OK this is definitely NOT something I would usually put in my portfolio at this point in my career. So, let’s just say that the significance of this post is that I’ve taken something old and re-designed it to something new. Also the animation is amazingly...
2017 Lincoln Continental

2017 Lincoln Continental

I just did my first work on the latest addition to Lincoln’s Fleet – a 2017 Lincoln Continental. It looks very sweet, the one exhibited at the Detroit Auto Show got my attention for sure. Not to say too much, but now we’ll see some changes in the...
Lincoln.com Billboard

Lincoln.com Billboard

2015 Lincoln.com Homepage Billboard for Wishlist I was in doubt if I should even post a video, but c’mon – the lights are glowing so nicely (and very subtle, so please focus!) This is done by creating a 3-sprite transparent PNG that was coded in HTML to...
Ford Car Platform

Ford Car Platform

New Car Platform (Ford) – New MYCO units for the recently introduced Car Platform – HTML5. We’ve gone a long way since the early days of Flash MYCO banners with 6 frames and 17 CTA’s. This is a clean set of MYCO banners that was developed over...
Lincoln CTA Redesign

Lincoln CTA Redesign

I am working on an interesting project – redesign of main Lincoln’s CTA (button) look (shape/font/colors )- for websites and online media; on desktops, mobile, tablet, etc. I’ve decided to morph the shape of Lincoln vehicle’s...
F-150 Mastheads

F-150 Mastheads

It’s getting really busy here. Lincoln Sales events, MYCO redesigns for Ford (Car and Truck) and Lincoln, Library online media, applying the new Lincoln art styles from NY based agency Hudson Rouge, while sending comps back for their comments, re-creating our...
Sketches and Concepts…

Sketches and Concepts…

Yesterday I was given an interesting task – to roughly think of some animations for Spring Event Lincoln banners, featuring things like, well, spring…then showcasing approved features like rearview camera, intelligent wipers, etc. I did just a very very...
Ford Compare Pages

Ford Compare Pages

Recently, Iv’e designed some Ford direct site templates for dealers (Compare pages, where you can just pick which Ford vehicle you want compared to what other car/truck in it’s class). Those are already live (yeee) and we’re already thinking about...
Ford eMailers – Design

Ford eMailers – Design

After very successful ‘skinning’ of Lincoln eMailers, I’m doing the same thing for Ford ones. One would think that it’s a very boring thing to do, but actually, when you have a total freedom to do whatever you want, (upgrading some old, crappy...
New Flash Banner Animations

New Flash Banner Animations

Honestly, I love animating in flash. It’s about subtle movement, easing, elegantly slowing images down and paying attention to artistic elements of it. I am a modest guy, but I’ve never met anyone else who is THAT detail oriented as I am when it comes to...
Lincoln Summer Event

Lincoln Summer Event

It’s always nice to see something you’ve spent so much time on (with the rest of the company) finally taking shape and getting published. We did many home page takeovers, summer sale banners, units, TV commercials – all following the new look and...
2015 Mustang HPTO

2015 Mustang HPTO

2015 Mustang Homepage Takeover for Autotrader.com (Dec 2014). Featuring Desktop, Tablet and Mobile versions. Youtube videos are unlisted and for personal portfolio preview only. Watch the Walk Through Videos – Deskop, Tablet and Mobile...
2015 Lincoln MKC – KBB

2015 Lincoln MKC – KBB

Homepage Takeover for 2015 Lincoln MKC – went live on on www.kbb.com (and later on Autotrader.com) featuring Matthew Mcconaughey. Aside from a desktop version, I’ve also done design for tablet and mobile executions in all the sizes. This was a fun project...
Lincoln Mailers

Lincoln Mailers

I wasn’t very happy with my previous round of Lincoln Mailers so I took some time to do another few versions. This is one of those nice projects where I have total control and freedom to do what I want. Of course, it still has to go through 15 layers of...
2014 Fusion hpto

2014 Fusion hpto

2014 Ford Fusion Homepage Takeover – Still Comps – Published on Autotrader.com I just got the stats of one of my recently published units (a flash widget that plays over preroll TV commercials on sites like hulu, etc.). 1.7Mil impressions, with 2.7%...
Lincoln Mailers 2015

Lincoln Mailers 2015

And it’s all back to normal again – after a nice long Holiday, I’m designing more Automotive stuff. Just finished redesign for Ford Direct Dealer Websites (it ended up different that I wanted it to be since client insisted on orange buttons and...
Mustang HPTO

Mustang HPTO

Working on the 2015 Mustang HPTO. Very cool project, it should be shown on several websites. It’s still a very early stage of the project tho, it’s scheduled to launch in few months. CGI will take a long to...
New Flash Animations

New Flash Animations

I would lie if I say that I don’t like animating in flash. Especially when it comes to showing our vendors how to do it properly. So I am just animating some flash banners for Truck Month, showing how the animation should go and how dynamic it will be....
Ford Spectacular

Ford Spectacular

I’ve animated the prototype of a flash unit for Ford Spectacular. 5 revisions later, our vendor Pointroll is still struggling to replicate my animation (HA!). It’s getting kinda frustrating, one would expect that those expensive, large companies have...
Lincoln Summer Event

Lincoln Summer Event

I’ve animated prototype of Flash unit for Lincoln Summer Event. Still even after 5 revisions, our vendor, Pointroll, who is resizing and serving those units is delivering a crappy job, jaggy animations, bad lens flare effects… Why is it so hard to just do...
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