Dr. Dre Campaign Concept (and more)

Many times people ask me what is the process that goes into creating of Ford or Lincoln advertisement pieces, that get produced with high budget for millions of people to see. Well, I will tell you something about that. Usually we hear about something new coming down...

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3D Parallax Animation

This is my latest project - A prototype of two animations for Lincoln Wishlist I did to show vendors what is that we're expecting from this unit. For the 1st animation, I've used the 3D Parallax technique to animate in After Effects. I was provided 1 flattened image...

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Lincoln Wishlist OnlineMedia

2016 Lincoln Wishlist WINTER IS COMING TO OUR SMALL AMERICAN TOWNS No, it's not the "Hart of Dixie", it's the new Lincoln Ad Campaign The new Lincoln Continental is out! Featuring a small American town, a romantic night scene and few awesome vehicles, including MKC,...

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AB Testing of Lincoln OLM

Split Testing A/B OF MYCO ONLINE MEDIA Which one will win? Well... ... that is something no one knows yet.   So, after re-designing the new Lincoln MYCO set of OLM units, I also designed a similar set, but in a different color. Instead of blue/white, I've done it...

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New SUV MYCO OLM Units

SUV MYCO Units ANNUAL REDESIGN GALORE "REALLY? AGAIN?..." Yes, I'm doing it again... ...and this time it will kick ass - as always...   It's about that time of the year. We don't have a "rule", or anything saying that we need to re-design our perfectly fine MYCO...

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Google Web Designer

Google Web Designer HOW TO ANIMATE ONLINE MEDIA UNITS "Two steps forward, five steps back" I miss Flash, almost romantically ...but it's gone, gone, gone (like the song) So after many years of animating, coding (AS1, AS2, AS3...well scrape the latest, I never got into...

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All Those Placements

Online Media Placements WHERE DO ALL THOSE BANNERS GO? by Haris BANNERS! Soooo I know I said I won't write about my Online Media banners anymore...well, sue me. It's what I do some 36.2% of the time, anyway. Well, what happens with those banners, expandable units,...

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Lincoln Online Media

New Lincoln MYCO are in progress - Yes, we're changing the templates again, and not only that - now we're separating them between a "regular" MYCO units and a special, event-driven MYCO banners (Spring event, Sumer event, etc...). So here are few examples of the brand...

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Ford Summer Event

I am working on a bunch of Ford Summer Event online media units. You can check an early animation prototype below. A fun project to do, especially when also designing a 2016 Lincoln Summer Event and all other online media (and there's a LOT of it). The worst thing...

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Ford Military Bonus Event

Even though I've decided not to make posts about my day to day work (if it's not really something special), this one is kinda cool. See, I developed the look and feel of the Ford's new Veterans and Military Personal Sales Event, not expecting it to go through,...

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Taurus Sho vs Audi – reminiscence

OK, this project is already posted somewhere on this website, but seeing it again after all these years, I just had to re-post it. I am very proud of the Homepage Takeover for Taurus SHO I conceptualized, designed and produced. I cut videos, coded Flash and animated...

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Lincoln Tennis Banner – reminiscence

OK I was really happy to find this long lost (and forgotten) piece I did some 5 years ago. I remember having to conceptualize, design and animate a flash banner for (then) new Lincoln MKS. The client wanted it to reflect the (then) current Lincoln TV spots. There was...

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BLIS Banner Game – reminiscence

One of my lost work examples, (found on the lost hard drive) is this in-banner game that demonstrates BLIS (blind spot sensors). Instead of making a standard flash banner, I decided to make it more interactive, so it's fun to navigate the vehicle left and right, while...

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2016 Truck Platform

I know I promised I won't be posting many of my day-to-day work-related designs / units, but this one is important. Why, you ask? Well, because it's entirely done in H5, as opposed to Flash (which is dead, dead, dead). We still don't have capabilities to simulate...

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Ford StakeHolders Units

I think I'll soon become way more selective with my posted work and projects. Not because I don't like everything I design / Art direct, but because there is SO MUCH ordinary stuff that honestly I don't care about much. Yes, those units get many millions of...

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New Online Media Units

OK this is definitely NOT something I would usually put in my portfolio at this point in my career. So, let's just say that the significance of this post is that I've taken something old and re-designed it to something new. Also the animation is amazingly nice and...

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2017 Lincoln Continental

I just did my first work on the latest addition to Lincoln's Fleet - a 2017 Lincoln Continental. It looks very sweet, the one exhibited at the Detroit Auto Show got my attention for sure. Not to say too much, but now we'll see some changes in the whole Lincoln lineup....

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Lincoln Wishlist Mobile

2015 Lincoln Wishlist - Mobile edition Unit for Weather.com - Comp phase.  Images for different weather situations (day, night, snow, rain, sun, you get it)... The challenge here was how to strategically place the logo (in the small space provided for branding), while...

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Lincoln.com Billboard

2015 Lincoln.com Homepage Billboard for Wishlist I was in doubt if I should even post a video, but c'mon - the lights are glowing so nicely (and very subtle, so please focus!) This is done by creating a 3-sprite transparent PNG that was coded in HTML to show one of 3...

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Ford Car Platform

New Car Platform (Ford) - New MYCO units for the recently introduced Car Platform - HTML5. We've gone a long way since the early days of Flash MYCO banners with 6 frames and 17 CTA's. This is a clean set of MYCO banners that was developed over the last few weeks. I...

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Lincoln CTA Redesign

I am working on an interesting project - redesign of main Lincoln's CTA (button) look (shape/font/colors )- for websites and online media; on desktops, mobile, tablet, etc. I've decided to morph the shape of Lincoln vehicle's "butterfly" grill with the old "skewed"...

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F-150 Mastheads

It's getting really busy here. Lincoln Sales events, MYCO redesigns for Ford (Car and Truck) and Lincoln, Library online media, applying the new Lincoln art styles from NY based agency Hudson Rouge, while sending comps back for their comments, re-creating our online...

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CNN Lincoln Pushdown is Live

One of my recent units, a Summer Event Lincoln Pushdown went LIVE on CNN (08/12/15). It is a pencil size banner that expends to 970x400, plays video and collapses. Check out the video below. It's based on the latest Summer Lincoln look and...

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2015 Lincoln MKC – HPTO2

Homepage Takeover for 2015 Lincoln MKC - (Autotrader.com, kbb.com). I did concept, design, art directing for Desktop, Tablet and Mobile executions. The unit was served by Pointroll. This project was fun! The unit went live and got many millions of impressions, a lot...

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Sketches and Concepts…

Yesterday I was given an interesting task - to roughly think of some animations for Spring Event Lincoln banners, featuring things like, well, spring...then showcasing approved features like rearview camera, intelligent wipers, etc. I did just a very very quick and...

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Ford Compare Pages

Recently, Iv'e designed some Ford direct site templates for dealers (Compare pages, where you can just pick which Ford vehicle you want compared to what other car/truck in it's class). Those are already live (yeee) and we're already thinking about the next stage -...

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Ford eMailers – Design

After very successful 'skinning' of Lincoln eMailers, I'm doing the same thing for Ford ones. One would think that it's a very boring thing to do, but actually, when you have a total freedom to do whatever you want, (upgrading some old, crappy design) then you...

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New Flash Banner Animations

Honestly, I love animating in flash. It's about subtle movement, easing, elegantly slowing images down and paying attention to artistic elements of it. I am a modest guy, but I've never met anyone else who is THAT detail oriented as I am when it comes to flash, or AE...

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Lincoln Summer Event

It's always nice to see something you've spent so much time on (with the rest of the company) finally taking shape and getting published. We did many home page takeovers, summer sale banners, units, TV commercials - all following the new look and feel. Now the problem...

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2015 Mustang HPTO

2015 Mustang Homepage Takeover for Autotrader.com (Dec 2014). Featuring Desktop, Tablet and Mobile versions. Youtube videos are unlisted and for personal portfolio preview only. Watch the Walk Through Videos - Deskop, Tablet and Mobile...

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2015 Lincoln MKC – KBB

Homepage Takeover for 2015 Lincoln MKC - went live on on www.kbb.com (and later on Autotrader.com) featuring Matthew Mcconaughey. Aside from a desktop version, I've also done design for tablet and mobile executions in all the sizes. This was a fun project with a lot...

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Lincoln Mailers

I wasn't very happy with my previous round of Lincoln Mailers so I took some time to do another few versions. This is one of those nice projects where I have total control and freedom to do what I want. Of course, it still has to go through 15 layers of approval, but...

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Designs in Detroit in 2014 by me

2014 was a busy year for me. I did MANY Automotive designs, concepts, homepage takeovers (2015 Lincoln MKC, 2015 Ford Mustang, etc); I've re-designed the whole MYCO Tier 2 Line of Flash banners (for both, Ford and Lincoln) - including flash produced prototypes to...

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2014 Fusion hpto

2014 Ford Fusion Homepage Takeover - Still Comps - Published on Autotrader.com I just got the stats of one of my recently published units (a flash widget that plays over preroll TV commercials on sites like hulu, etc.). 1.7Mil impressions, with 2.7% ClickThrough rate!...

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Lincoln Mailers 2015

And it's all back to normal again - after a nice long Holiday, I'm designing more Automotive stuff. Just finished redesign for Ford Direct Dealer Websites (it ended up different that I wanted it to be since client insisted on orange buttons and soooooo much navigation...

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Mustang HPTO

Working on the 2015 Mustang HPTO. Very cool project, it should be shown on several websites. It's still a very early stage of the project tho, it's scheduled to launch in few months. CGI will take a long to render.

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New Flash Animations

I would lie if I say that I don't like animating in flash. Especially when it comes to showing our vendors how to do it properly. So I am just animating some flash banners for Truck Month, showing how the animation should go and how dynamic it will be. It's all about...

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2015 MKC Mobile

Autotrader Homepage Takeover for 2015 Lincoln MKC - I did concept, design, art directing for Desktop, Tablet and Mobile executions. Served by Pointroll.

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New MYCO Season

Cranking all the new 2015 models in our Myco Flash Banners, based on my new design. I like them very much, especially Lincoln ones. I should've gotten an award, a promotion, a raise or at least a lollipop for it....

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Ford Spectacular

I've animated the prototype of a flash unit for Ford Spectacular. 5 revisions later, our vendor Pointroll is still struggling to replicate my animation (HA!). It's getting kinda frustrating, one would expect that those expensive, large companies have better animation...

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Lincoln Summer Event

I've animated prototype of Flash unit for Lincoln Summer Event. Still even after 5 revisions, our vendor, Pointroll, who is resizing and serving those units is delivering a crappy job, jaggy animations, bad lens flare effects... Why is it so hard to just do it the...

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Lincoln Makers 2

New design (but not the ones from 2014), in collaboration with Hudson Rouge, NY and traditional Campaigns. Lincoln Online Media Flash Animated Units.

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Lincoln Makers

New design (but not the ones from 2014), in collaboration with Hudson Rouge, NY. Lincoln Online Media Flash Animated Units.

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Chevy Camaro Site

First official Chevy Camaro website. I came up with the concept and did all the design, comps, flash and transition animation (intro animation done by Doubleclick, per my design)m and a music score for the intro. This site is my baby and it got praised by many...

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Ford Escape – HPTO

Homepage Takeover Ford Escape HPTO. Not the full working unit is shown, it's a set of still comps and prototypes, just to illustrate the idea

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Widget Microsites

Widget Microsites New designs I've done to change some older and pretty average looking units. They were accepted white well.

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2013 F-150 HPTO

Elaborate Homepage Takeover for Ford F-150. Served on Autotrader and Kelly Blue Book. I've done concept, design.

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Taurus HPTO

Ford Taurus - homepage takeover for AOL.com. Other than coming up with the idea, I've done video editing, animation, masking, roto, flash coding and FX. Practically- I've done it...

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Mustang – Tokio Drift

Shown on 2010 Cannes Lions, France. Mustang Youtube takeover "Tokio Drift". Other than the concept, I've done video editing, flash, fx, sound design.

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Ford Spectacular designs

MSN.com Homepage Takeover I did this one for Ford Summer Spectacular, July 1014 (See video below). Cinematic action style, grunge and dark. Just my cup of tea! It was a fun little project. I've also animated a flash banner prototype in 728x90, as an example of...

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Bliss

Online widget for Bliss (Blind Spot System). Game concept. Avoid traffic by using Bliss info.

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Toby Keith Banners

Series of Flash banners designed and animated, featuring Toby Keith (in 3 standard sizes). I always preferred animating myself, as opposed of hiring vendors. They can never get my idea...

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Ford Direct Website

Redesign of Ford Direct Dealer Website(s). It's a global design for all Ford Dealers north (and south) of El Paso. This is one of those rare projects I'm not proud of.  It came a long way from my initial concept, that was subtle and modern (see it below, it's the one...

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Chevy Music

I've done many pages for Chevy Music. We worked with many popular artists in Country, Pop, HipHop and Rock genres.

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Chevy Malibu Site

Website design for Chevy Malibu - Gallery page is shown here. There were many pages I custom designed for this Malibu "rebirth". Having mid-age women as it's drivers in mind, we had cool creative ideas to produce purses and other merchandize with a Malibu logo.

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Sip Instead

Chevy Masthead for Sip Instead Project I designed for the main Chevy.com website. I also invented the logo (oh joy). Some 5 different pages were designed by me, during the length of the...

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Ford Online Banners

Few random examples of Ford Online Media Units I've done at Team Detroit. These are usually served worldwide, with many millions of impressions. I'm usually redesigning my OLM units annually, adjusting to the new technologies (from Flash to HTML5, from 4 CTA's to 2...

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2014 Lincoln OLM Design

New Look and Feel for 2014 Lincoln Online Media Units I did. 3 Standard sizes, 728x90, 300x250 and 160x600. Approved by client in November 2013.

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Lincoln hpto(s) – Vintage

Lincoln Microsite for early model of MKS. I did it's Homepage Takeover on Yahoo.com. Just few segments of this HPTO are shown, including some of my flash animated banners (Animating always relaxed me). Vendor did a 3D stage and transition CG's for the micro-site,...

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Chevy Banners

Several examples of 160x600 standard flash units. Animated in Flash (also by me), these banners lived in all 3 main sizes, all over the web. I've done hundreds of those, but the few shown were among the first I did, so I am emotionally attached to them.

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SYNC Game Widget

SYNC powered by Microsoft. Awarded game widget (OMMA 2009). I was a part of the team. Artwork by Jamie Hewlett (from the band Gorillas).

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Spotify Contest

Ford Spotify Contest - (Get few free months of internet radio) - design card I did among other units.

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Live Nation

Ford Concert Cash - Exclusive Member Card Design - 2013. Including Website Landing Pages, cards, posters and other...

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Camaro Website Art

One still page of the Camaro Website (I designed and produced), showing my hand-drawing of the car and the engineer who designed the vehicle.

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Country Banner Card

Chevy Music - CMA Cards (Country Music Awards). This one was big. I remember this whole campaign used to live on all existing media - TV, print, web.  If we had tablets and mobile back then, we would've surely do those as well. I've comped and designed many cards in...

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Chevy Badges

Backstage passes, badges designs I did for Chevy Music. Chevy did a lot of advertising by using musicians, popular bands and music portals / players and social media. Facebook was not out yet but Chevy had ideas for it's own social media based on music and fans.

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Chevy Banners

Few more examples of 160x600 standard flash units (read flash banners, that I would design and animate). Back then we didn't have 3rd party vendors to animate our $hite. We would do concepts, design, animation, everything, We were MEN, not these hipster princesses,...

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Chevy Nation

Several designs for Chevy Music and Chevy Nation (late concept, we developed after months of brainstorming, designing and sleepless nights spent at the Campbell Ewald Agency). So many hours spent talking to client, vendors, CG artists, production artists and people...

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CMA Award Design

Few Chevy cards I've designed for CMA (Country Music Award). I did versions for web and also for print in many sizes.

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Chevy Nation2

Several designs for Chevy Music and Chevy Nation. I spent many nights at the Agency, comping these up. Good times.

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Website Stills

Chevy Music Websites. In 2007 we did so many of those, that I've lost track of what was done for Chevy music portals and what was meant to be Chevy soc. media forums, re-skinning of popular music blogs, etc. Anyhow, that was a long, time consuming work with deadlines...

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CMA Microsite

Microsite I designed for Chevy CMA (Country Music Awards). It was a cool executed unit that I've animated concepts for - You could scroll around in a 360 degree world while the navigation was on the bottom. Several CMA cards would pop up in the lower right corner when...

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Chevy Concept Art

Chevy Nation Concept (Early phase). This was a very Artistic Chevy Phase! I remember designing a long 360 degree virtual area, then animating it in Flash, so you could navigate using arrows, looking left and right, discovering interesting things about Chevy, menu...

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Website Designs

Few more examples of my Chevy website designs. Including Chevy Nation and Chevy Music. Chevy nation was a huge project, actually it was too massive, and once it fully launched (after my departure from Campbell Ewald), it didn't take too much time to crash and burn in...

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Malibu Concept

A concept image I've composed for Chevy Malibu - Malibu purse - mockup image. It was a part of the whole "new Malibu" thing - a website, proper online media and some merchandize (a purse) made by a popular brand, using Malibu logo. We used this frame to sell the idea...

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Chevy Nation – Final

Fragments of the final Chevy Nation Website. That was a huge project, done by CE and few vendor companies, all animated in Flash (hey, back then flash was big), powered by hundreds of small .XML scripts we would write, re-write and upload usually 'till 3.00AM, when...

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Nascar Room

Concept Art I've done For Chevy Nation - NASCAR Room. It was a very interesting idea to have a 3D modeled room where you can move and look around, with navigation cleverly placed in the references all over the place. Today the idea is funny, considering that the whole...

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Chevy Websites

More examples of my designs. Included are Chevy's main site re-design (chevy.com), and some Chevy Social sites. Dang, I've designed so many different Chevy sites back then...

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Chevy Music

Oh, there's more of this? OK here are some more designs of several Chevy Music and Chevy Nation pages, I did. There were probably many dozens of those sites (always "in progress") I would design, re-design, we would sell them to clients, and then re-design some more,...

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Chevy.com

Yes. It was a big one. Re-design of the official Chevy.com website. Late concept, one of few I did, after which it got changed by legal people, product people, analytic people, project managers, campaign managers, internal brains, client and God. The final version...

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Battle of the Bands

Website designs for Chevy's Battle of the Band Website. I worked on this for few days, going back and forth with project managers (designer's biggest enemies). I liked the way it turned out, considering that the majority of these comps were designed somewhere around...

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Yahoo hpto-Games

Yahoo homepage takeover video games inside of a banner widget. (Use arrows to control your vehicle, and avoid collision, based on the information you are getting from the BLIS...

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F-150 hpto

Animation of the Ford F-150 rolling the grass over the football field. Homepage Takeover, yahoo.com.

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Crackle Takeover

Ford Taurus homepage takeover - Crackle.com TV channel. watch the similar homepage takeover (for another website) below:...

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Taurus

Ford Taurus on Crackle. Homepage Takeover, widgets, online Media units.

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Lincoln Room

Homepage takeover design (stillshot) for Lincoln MKS. Published on MSN.com. Video walk-through is MIA.

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Couch RoadTrip

This was a fun project to do. I've taken photos of my co-workers and animated them on a flying couch for the online media units. That was a very fun part. Resizing this banner to some 20 different sizes wasn't that much fun...

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Battle of the Bands2

More of the websites (Jeez, it's like I didn't do anything other than the bloody websites over there, and I surely am! This is a Chevy Battle of the Bands Concept - Close-up on the portion above fold. I always thought it looked spectacular, since other designers would...

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CD Covers

CD Cover Designs for Chevy Music (Silverado). It's strange that I (as a digital creative) actually got pulled many times by Chevy Traditional design teams (print, that's the CMYK things in 300dpi and all that jazz). Once I jumped in to help on some small project, they...

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Taurus Colorizer

Taurus and Taurus X Colorizer Website - part of the global Taurus website design project.       ...

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Truck OLM

Few random examples of some resolve frames for Ford Truck. The look and feel is more "grungy" and rough than of the "regular" Ford units.

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Still Shots

Few website designs I did for Chevy. This was done in my early stage of being a Senior Art Director there and I would spent countless times, days and nights (sometimes even weekends) working on perfect designs and comps. Good times! Oh the Ford Taurus comp shown on...

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Top Secret

Concept for Ford Focus - based on the Top Secret Area 51 documents (Focus's engine comes from the recovered UFO).

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Ford Flex hpto

MSN homepage takeover featuring the first Flex model. I've done concept, design, animation and the whole microsite production.

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Lincoln Lineup

Roof-top Music interactive in-banner game for Lincoln. Each key would create a different sound. For this one I actually took a photo of my synth at home. My production sketch is shown here, it actually turned out quite nicely, with some serious CG added, with sound...

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Lincoln Fishtank

Lincoln - The Washington Post homepage takeover - Fish Tank early concept shown 2013. It was an interesting unit and one of the largest HPTO's they ever...

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Expandable Units

Series of expandable flash banners for Ford and Lincoln  (shown are the resolve frames ONLY, scroll below for videos)   http://www.youtube.com/watch?v=KBzBW5aL1ko&feature=share&list=PLwgYdhLf1Cd3Ewd8lZS2EgbznzCIjm9Q2&index=42...

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Flash Banners

See the difference of Lincoln and Ford Flash units in standard 728x90 size. All units are designed by me. There are MANY video son this page, feel free to check them all out.

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MSN HPTO

Homepage takeover on MSN.com (clouds through the sunroof are shaping as objects and animals)

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Flex-Experience3

Ford Flex -  Homepage takeover concept with removing the actual vehicle and focusing on the feeling and experience of driving and comfort, staged in the theater...

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